To arrive at the best solution, we start by defining, dissecting and exploring the challenge. Once we understand your business and have familiarised ourselves with your market, your competitors and your audience, we move on to the Creative Exploration.

With awareness comes choice. When we are governed by unconscious beliefs, our choices are made for us. It is only by unearthing those unconscious beliefs and dragging them to the surface, that we can examine them for what they truly are. When they are invited into the conscious mind, we then have the choice whether we want to keep certain beliefs or discard them.

Several factors such as consistency, colours, typography, imagery, simplicity, and functionality contribute to good website design. When designing a website there are many key factors that will contribute to how it is perceived. A well-designed website can help build trust and guide visitors to take action.

A creative concept is an overarching “Big Idea” that captures audience interest, influences their emotional response and inspires them to take action. It is a unifying theme that can be used across all campaign messages, calls to action, communication channels and audiences. Typically, the creative concept is embodied in a headline, tagline and a key visual. Successful creative concepts are distinctive, memorable, unifying and relevant. Some examples include: Nike’s “Just Do It” campaign, the “Got Milk?” campaign and the Red Ribbon Campaign.

Sales management is the process of developing a sales force, coordinating sales operations and implementing sales techniques that allow a business to consistently hit, and even surpass, its sales targets. If your business brings in any revenue at all, a sales management strategy is an absolute must.